NORTH are in "Primal Bloom" with the come of Spring

Tucson, Arizona sludge outfit NORTHare eager to reveal a new music video for the single "Primal Bloom" from their Prosthetic Records debut "Light The Way".  Being the first video to feature live performance and staged footage, the trio jested "We've never been a band that featured ourselves or our image up front, so now the world gets to see how strange we look! " They continued to reveal the story behind choosing "Primal Bloom" as the video's track stating, "The song itself is one that we singled out, pretty much immediately after it's conception, that was something different for us... something more raw and powerful. From the first time practicing it, we already had visions of a music video behind it. It's something that will pull in someone who has never listened to us before and when they hear it, they will want to hear more."  

Directed by Mac Lawton (YungMac Films), watch the new music video for "Primal Bloom" streaming below